Before we go deep in this article, I have a question for you: How effective is your website at increasing organic traffic and reducing bounce rates?
If your answer is “not really” then, you have to dive deep into this article.
SEO plays a huge role in taking digital marketing to the next level. What does SEO stand for? SEO stands for Search Engine Optimization. It focuses on optimizing your website to rank high on search engines like Google. It has incalculable benefits to your website and can support your business to cut it in today’s tight competition.
Even if you have already flexed your SEO efforts, there are still tons of areas to focus on for improvement. For instance, the speed of your website, the quality of your content, or even the experience you provide to your visitors.
In fact, if you get the right adjustments for these, you can position your business where increased organic traffic (that leads to conversion) and reduced bounce rate (that ranks you higher on SERPs) are guaranteed.
Sounds too good to be true, right? Well, let’s help you find out how you can increase your organic traffic and reduce your bounce rate.
What Is Organic Traffic?
Organic traffic is the term used to describe the traffic or visits to your website that comes from search engines like Google, Yahoo, Bing (not paid ads). These are the visits that you “naturally” get, which is also the most desired among digital marketers. Additionally, these visits are targeted, which means that the people who visited your site have done so after they searched using keywords that are related to the content of your website.
Why is Organic Traffic Important?
Organic traffic is the most essential traffic to your website because it’s targeted. When users type a query on search engines, they already have a specific intent. For instance, a user types “Can physical therapy help with a concussion?”.
So, if you can provide them with the exact answers to their query, search engines will scan your site, rank you higher, and help gain you more potential customers, loyal subscribers, or followers. Additionally, your website will earn trust, which will signal search engines that you have reliable content and will most likely rank you higher.
How To Increase Organic Traffic?
This is the very reason why (in search marketing) organic traffic is the holy grail. So, what can you do to increase your organic traffic? Here are 5 tactics that can help your marketing efforts:
- Fix Non-Performing Content
Non-performing content can hurt your SEO and can hamper your chances of getting higher search traffic. Content that no longer performs well can only confuse search engine algorithms and will find your content ineffective.
Fixing non-performing content can save your budget and help search engines find the relevant pages of your sites, which will eventually win you more organic clicks in the long term.
- Target Keywords
Amp up your keyword strategy to ensure your site shows up in every related search. Be very keen on the new keywords for your products or services to get the best opportunities. This will not only give you great search organic traffic but also brand visibility.
Pro tip: Target long-tail keywords as they are more effective in increasing your organic traffic.
- Optimize for a Higher Click-Through-Rate
Making adjustments for your CTR has two major benefits: First, it keeps your visitors away from clicking your competitor’s site while increasing your organic traffic. Search engines will then find your websites performing well, which leads to prioritizing your website on search results.
- Create Winning Headlines
Capturing your reader’s attention brings you organic traffic. How? Through headlines. Create winning headlines that people want to click on and share on their social media. This will help boost your site’s organic traffic.
- Write a Killer Content
Keywords? Check. Topic? Check. Winning Headline? Check. Now you’re ready to create killer content that captures your readers’ attention. Make sure that your content answers your visitors’ queries, engages them, educates them, and keeps them reading until the end.
Now, so much about increasing your organic traffic. Let’s talk about reducing your bounce rates.
What is a Bounce Rate?
Let’s put it like this:
You walked into a store, turned around and got out. You didn’t talk with anyone, you didn’t try anything, you just walked right out.
If searches do this to your website, that’s a bounce. Now, if your website’s bounce rate is abnormally high, it’s actually a symptom of weakness. Meaning, your website might be experiencing factors like a very slow loading speed, a bad web design, unmatched keywords and content, or poor mobile optimization.
Why Care About Your Bounce Rate?
Your bounce rate is the barometer of the success and failure of your digital marketing efforts. Even if you can drive huge organic traffic to your website but can’t keep your visitors engaged in your content, or check significant pages, what good does it do? In other words, higher bounce rates translate to no conversions and eventually affect your sales.
How To Reduce Your Bounce Rates?
Now that we know what critical bouncing rates are, let’s get you some help to reduce your bounce rates and improve your conversions:
- Content Readability
User experience is highly necessary to keep your customers, and it starts with the readability of your content. If your blogs or content have lousy formatting, or simply not easy to understand or read, your bounce rates will definitely increase.
To give your readers the ideal user experience, what you can do in your blogs is to use subheadings, bullet points, images, charts, bold keywords, ask questions, and make a great conclusion.
- Make a Clear Call-To-Action
After you’ve made your content readability better, don’t lose your readers. Make sure to tell them what you want them to do. Create a compelling CTA that allows readers to do just that and see what awaits them. Doing this doesn’t only improve the user’s experience but also leads to conversions.
- Optimize Site Speed
Most marketers assume that the reason for higher bounce rates is because of the site speed. If your page takes forever to load, you’re most likely to receive exits. And, this usually happens to mobile sites. There are web development companies in Toronto that will help you optimize your website for mobile users and even improve the overall quality of your website.
- Avoid Pop-Up Ads
To be honest, people hate pop-up ads. Too many pop-up ads will annoy readers and even disrupt their reading, which makes their immediate departure. While in some cases, pop-up ads work, make sure to keep them at a minimum level and as un-annoying as you can.
Organic Traffic and Bounce Rate: Conclusion
Even when you’re attracting good organic traffic to your site but your bounce rates remain high, this will not get your website a promising future.
When search engines find out that your organic traffic and bounce rates are high, they will think you’re attracting low-quality traffic, which will negatively affect your search result ranking.
Bottom line is: Your bounce rate is the indicator of the effectiveness of your organic traffic and it can greatly impact your conversions.